About

A designer and design leader with 12+ years across product design, branding, and art direction. He has architected design systems from tokens up, led teams, and builds with AI daily: products, plugins, and tools that used to require an engineering team. Beyond product work he runs Shifr, an independent jewelry brand where everyday industrial objects become body artifacts, and he takes each piece from 3D model to metal. Strategy and craft in one pair of hands.